Google AdWords Advertising

Google AdWords is contextually targeted advertising, which means that your ad will appear only when the engine or the page contains the same or a similar term as the content of your ad.

		Benefits of Google AdWords advertising:
			ad appears when someone searches for a similar or the same product that you offer
			ad shows where you want, when you want
			impressions are free of charge - only if the user clicks on the ad, you will spend money
			you can spend amount of money you want daily or monthly
			results can be traced to the last detail
			scope is huge (Google Search Network and Google Display Network cover over 80 % of Internet users in the world)

Principle of operation:
Campaign definition (client introduces us to an assortment of products and services, customer descriptions, objectives, financial resources ...) Campaign creation Ads preparation and keyword analysis Campaign monitoring and optimizing  Campaign modifying Performance measuring

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