Herceg Ethno Village Medjugorje - Facebook Campaign
- Details
- Published on Utorak, 11 Ožujak 2014 12:25
The main goal of Facebook marketing campaign for Herceg Ethno Village Medjugorje is to promote special offers organized for the Women's Day 2014. Target markets are Herzegovina and Central and South Dalmatia, primarily female population. One part of the campaign was directed towards Italy. Facebook campaign and giveaway were the logical choice as the most effective method of promotion in order to as many people as soon as possible learn about this special offer in restaurant in Herceg Ethno Village. Facebook campaign was on from 27.2.2014. to 8.3.2014., and the total budget was 100 EUR. In addition to the campaign, joining the main Facebook page with a duplicate was made. The total number of new fans on the main Facebook page is 5956 - including about 2,500 fans of the duplicate Facebook page.
Goals
- promote special offer
- increase number of fans
- increase fan's engagement
- increase social network awarness
- create a specific user base with which the client can be in daily communication and respond to their queries in real time, explaining their services, prices and similar
- reward fans with prize game
- merging two Facebook fan pages
Activities
- Facebook Ads
- Boost Post
- Promote Page
- photo design
- targeting users by geographic area, age and sex group
- daily monitoring and adjustment of the target groups
- merging two Facebook fan pages
- create giveaways for women / prize: dinner for two
- contacting winner
Results
- 182 773 unique people saw ads
- 663 577 total ad display
- 3,63 times ad shown per person on average
- 6664 clicks
- 16 875 actions
- 5956 new fans
- 6279 interactions
- 1 200 000 total of targeted people
