The main goal of Facebook marketing campaign for Herceg Ethno Village Medjugorje is to promote special offers organized for the Women's Day 2014. Target markets are Herzegovina and Central and South Dalmatia, primarily female population. One part of the campaign was directed towards Italy. Facebook campaign and giveaway were the logical choice as the most effective method of promotion in order to as many people as soon as possible learn about this special offer in restaurant in Herceg Ethno Village. Facebook campaign was on from 27.2.2014. to 8.3.2014., and the total budget was 100 EUR. In addition to the campaign, joining the main Facebook page with a duplicate was made. The total number of new fans on the main Facebook page is 5956 - including about 2,500 fans of the duplicate Facebook page.
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