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HKK Široki : KK Cedevita - Facebook Campaign

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Published on Ponedjeljak, 03 Veljača 2014 09:56

The ninth home game of HKK Široki in ABA league against Cedevita passed with another prize contest via Facebook wall. Fans were asked to like the Facebook post and Facebook pages of HKK Široki and HercegovinaLive, and thus participated in the game. Winners were randomly selected using the program, while the rewards were the original HKK Široki jersey + one ticket, and 3 x 3 tickets for the next match. Sweepstakes lasted from January 29 to Januray 31, 2014.


 

 

Goals

  • increase youth interest in basketball
  • promote ABA league matches
  • increase the number of Facebook fans
  • increase the engagement of Facebook fans
  • reward fans of HKK Široki with the original jersey and free tickets

 

Activities

  • updating posts
  • sharing posts
  • inviting fans to play the game
  • announcement of the winners
  • rewarding winners with the original jersey and free tickets

 

Results

  • 2708 game shows
  • 263 entrants
  • 1118 clicks to posts
  • 67 new fans
  • 172 clicks to photos

Contact

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