HKK Široki : KK Cibona - Facebook Campaign

Last home HKK Široki's game of this year against KK Cibona was marked by a new game in the basketball hall. It is a contest called "Win the clock". Competitors had to apply via Facebook and invite as many of their Facebook friends to vote for them. The three contestants with the most votes were given the opportunity to prove themselves in the basketbal hall. The task was to hit the basket as many times in 24 seconds.





The main prize was the tablet Samsung Galaxy Tab 3 from the company Katarina, and consolation prizes were basketball and T-shirt. This competition lasted from March 20 to March 24, 2014 on HercegovinaLive Facebook page. Sponsors of this action were Katarina, Revizija, Suton, Kramar, Nula-Jedan, HercegovinaLive and HKK Široki.

 

Goals

  • reward fan with interesting game
  • increase youth interest in basketball
  • promote ABA league and HKK Široki
  • promote sponsors of the game
  • increase the number of Facebook fans


Activities

  • post update
  • inviting fans to play the game
  • winner announcement
  • game organization in the basketball hall at halftime
  • rewarding a winner


Results

  • 17 250 times contest was shown
  • 73 entrants
  • 3588 clicks
  • 604 new fans