HKK Široki : KK Partizan - Facebook Campaign
- Details
- Published on Utorak, 12 Studeni 2013 10:39
The fourth of thirteen marketing actions for the popularization of home games of ABA league was a Facebook contest where the fans should register and invite as many friends to vote for them to win the opportunity to shoot three-pointers at halftime of the match between HKK Široki Primorka against Partizan NIS. The main prize was a tablet Samsung Galaxy Tab by the company Katarina from Mostar. Facebook campaign lasted from November 6 to November 11, 2013 on HercegovinaLive Facebook fan page. Sponsors of this Sweepstakes were car salon Kramar, the company Katarina and Nula-Jedan, and HKK Široki.
Goals
- entertain the viewers at the halftime of basketball game
- promote the sponsors of the game
- increase the number of visitors
- increase the number of fans
- increase fan's engagement
- reward fans
Activities
- photo design
- creating Facebook game
- creating Facebook ads
- targeting the auidence
- updating posts
- inviting fans to play the game
- rewarding fans
- reading sponsors at the game
Results
- 39 508 impressions
- 214 entrants
- 535 actions
- 2311 new fans
Conclusion
An interesting contest with a total of 214 entrants has provided excellent results because of the great prizes. We attracted young people to visit the match, and then we awarded three competitors with the largest number of votes on Facebook raffle. The number of new fans during the second action was in 2311 in only six days.
