Jäger Music Night 2013 - Taggium and Facebook campaign
- Details
- Published on Utorak, 10 Prosinac 2013 10:19
Jägermeister BiH decided to mark the finals of Jäger Music Night in Sarajevo, and to reward their loyal fans at the same time. They created a large panoramic photo of JMN finals via Taggium application for event promotion, and Facebook campaign in the form of announcements and giveaways as the cheapest and most effective way of promotions to as many people as quickly as possible find out about this event. Taggium team photographed panoramic photo of finals on Friday, November 29, 2013, while Facebook campaign lasted from December 2 to December 6, 2013.
Goals
- promote JMN and Taggium
- increase the number of Fans
- increase fan's engagement
- increase social network awareness
- reward fans
Activities
- creating contests (Taggium app via Facebook)
- creating photos for posts
- setting sponsorship banners on Taggium platform
- creating Facebook sponsored posts
- updating and promoting posts with photographs of awards
- promotion of the sponsorship awards
- naming the contest winners
Results
- 467 255 impressions
- 10 747 clicks
- 337 actions
- 955 new fans
- 3 144 interactions
- 272 683 people seen the ads
Conclusion
Taggium platform for promotion of music and other events with large panoramic photograph of JMN finals in Sarajevo has provided excellent results in every aspect according to the set goals. Combining paid announcements and viral campaign we achieved more than 467,255 impressions and provided 955 new fans in the five days of the campaign. In a qualitative way, the company interacted with existing customers and attracted new ones, and reach was approximately 320,300 young people from Bosnia and Herzegovina.
