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HKK Široki : KK Union Olimpija - Facebook Campaign

Details
Published on Srijeda, 16 Listopad 2013 13:41

HKK Široki Primorka organized a special marketing campaign to popularize the ABA league matches as well as enjoying an evening out in a good atmosphere. The second of thirteen action for home games was a Facebook photo contest in which fans send the best, most interesting, funniest and most original photos on the subject of "basketball" and invite as many friends to vote for them to win various prizes from the club and tickets for the game HKK Široki Primorka against KK Union Olimpija. Facebook campaign lasted from October 9 to October 13, 2013 on HercegovinaLive Facebook fan page.

 

 

 

Goals

  • increase the number of visitors
  • increase the number of Facebook fans
  • increase the engagement of Facebook fans
  • increase Facebook awareness
  • reward the fans of HKK Široki

Activities

  • profile and cover photo design
  • creating photo contest
  • creating Facebook ads
  • audience targeting
  • updating posts
  • inviting fans to participate in the game

 

Results

  • 28 921 impressions
  • 1532 people voted for photos
  • 17 entrants
  • 77 actions
  • 303 new fans

 

Conclusion

Prize photo contest with a total of 17 applicants provided excellent viral results by the set objectives. In good and interesting way, we interacted with existing fans and attracted new ones, and reward the most original fans. The number of new fans during the second campaign is 303 in just five days.

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