Herceg Ethno Village Međugorje - Facebook Campaign 2
- Details
- Published on Petak, 22 Kolovoz 2014 13:04
The main goal of Facebook marketing campaign for Herceg Ethno Village Medjugorje is the promotion of a new swimming pool, and in general all the other facilities that visitors can find in the complex. Target markets are areas of Bosnia and Herzegovina, Croatian, Austria, Germany and Italy. Facebook ads, promotion, posts, events and giveaway were the main ways of promoting this campaign, which was on from 7.7.2014. to 6.8.2014., and the total budget was 150 EUR. The total number of fans on Facebook page after the campaign is 22 903.
Goals
- promote old and new services of Herceg ethno village Medjugorje in Bosnia and Herzegovina, Croatia, Austria, Germany and Italy
- increase number of fans
- increase fan's engagement
- increase social network awareness
- create a specific user base with which the client can be in daily communication and respond to their queries in real time, explaining their services, prices and similar
- reward fans with prize game
Activities
- Facebook Ads
- Boost Post
- Promote Page
- Promote Event
- photo design
- targeting users by geographic area, age and sex group
- daily monitoring and adjustment of the target groups
- giveaway / prize: Etno Beach tickets
- contacting winners
Results
- 69 709 unique people saw ads
- 143 744 total ad display
- 2,06 times ad shown per person on average
- 3441 clicks
- 7561 actions
- 2699 new fans
- 2704 interactions
