HKK Široki : KK Budućnost - Facebook Campaign
- Details
- Published on Ponedjeljak, 28 Listopad 2013 13:26
The third of thirteen marketing campaigns to attract young people to the basketball game was a Facebook contest in which the fans should sign up and invite as many friends to vote for them to win one of 10 tickets for the match HKK Široki Primorka against KK Budućnost. At that match, there was also a surprise - basketball players rewarded their fans with various prizes, such as the original jerseys, balls, and the like. Facebook campaign lasted from October 22 to October 27, 2013. Sponsors of this contest were car salon Kramar, companies Katherine and Nula-Jedan, and HKK Široki.
Goals
- promote the sponsors of the game
- increase the number of visitors
- increase the number of fans
- increase fan's engagement on Facebook page
- reward the fans
Activities
- photo design
- creating the contest
- Facebook ads
- audience targeting
- updating posts
- rewarding entrants
- promoting sponsors at the game
Results
- 41 656 ads shown
- 47 entrants
- 85 actions
- 153 new fans
Conclusion
Competition with a total of 47 entrants has provided excellent results in viral campaigns towards the set goals. In an interesting, we attracted young people to visit the game because of a surprise that their club has prepared, and then we rewarded the happiest viewers. The number of new fans during this campaign was 153 in just six days.
