HKK Široki : KK Crvena Zvezda - Facebook Campaign
- Details
- Published on Nedjelja, 06 Listopad 2013 13:50
HKK Široki organized a special marketing campaign to popularize the ABA league matches as well as enjoy an evening out with a good atmosphere. The first of the thirteen action for home games was a Facebook contest for the fans to apply with the personal information and invite as many friends to vote for them to win one of 20 tickets available for this match. Facebook campaign lasted from October 2 to October 5, 2013. Sponsors of this game were HKK Široki and company Nula-Jedan.
Goals
- increase the number of visitors
- increase the number of fans
- increase fan's engagement
- reward fans
Activities
- photo design
- creating game
- Facebook ads
- audience targeting
- status update
Results
- 48 563 impressions
- 112 actions
- 153 new fans
- 257 interactions
- 52 competitors
Conclusion
Prize competition with a total of 52 registered competitors has provided successful campaign in every aspect according to the set goals. In a qualitative way they interact with existing fans and attract new ones. The number of new fans in the first period is 153 in just four days.
