HKK Široki : KK Igokea - Facebook Campaign

Details

Published on Utorak, 24 Prosinac 2013 11:42

The seventh home game in ABA league was marked by yet another prize contest through Facebook application, in which the fans should only apply with personal data and thereby to enter the sweepstakes. The winners were randomly selected, and the awards were the original HKK Široki jersey and 10 tickets for the match against Cibona. Prize contest lasted from December 19 to December 23, 2013. on HercegovinaLive and HKK Siroki Facebook fan pages. Sponsors of this sweepstakes were car salon Kramar, Suton printing industry, the companies Katarina and Nula-Jedan, and HKK Široki.

Goals

• increase youth interest in basketball
• promote game sponsors
• increase the number of visitors
• increase the number of fans
• increase fan's engagement
• reward fans with 10 free tickets and original HKK Široki jersey
  
  
  

Activities

• creating Facebook game
• creating Facebook ads
• updating Facebook status
• inviting fans to participate in the game
• naming the winners 
• rewarding fans with 10 free tickets and original HKK Široki jersey

Results

• 2291 times contest was shown
• 47 entrants
• 159 application visitors
• growth of the number of fans on both Facebook pages
• growth of the number of likes, comments and shares by the fans