HKK Široki : KK Krka - Facebook and Taggium Campaign
- Details
- Published on Utorak, 26 Studeni 2013 10:00
Fifth from a total of thirteen marketing actions for the popularization of home games of ABA league was the contest on the platform Taggium and through applications on Facebook, where fans tagged themselves and as many of their friends and acquaintances on the huge panoramic photography in order to gain valuable prize. This contest lasted from November 19 to November 24, 2013. on HercegovinaLive and HKK Siroki Facebook fan pages. Sponsors of this sweepstakes were car salon Kramar, Suton printing industry, the companies Katarina and Nula-Jedan, and KK Široki.
Goals
- promote game sponsors
- increase the number of visitors
- increase the number of Facebook fans
- increase fan's engagement
- reward fans
Activities
- photo design
- creating a large panoramic photo where fans can tag themselves
- creating Facebook game
- Facebook ads
- audience targeting
- updating posts
- inviting fans to participate in game
- rewarding fans
Results
- 4796 panorama displays
- 147 tagged fans
- panorama visits 5 minutes per visitor on average
- more fans on Facebook pages
Conclusion
Panoramic gigapixel photos of various events are a total hit in the world when it comes to marketing, a concept that we have applied for promotion of basketball games. We attracted young people to "visit" the panorama and look for familiar faces to win awards, what they did for five minutes on average, and while doing so they were exposed to visuals of sponsors. This method of marketing has proven to be a very interesting and effective.
