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HKK Široki : KK Zadar - Facebook Campaign

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Published on Ponedjeljak, 17 Ožujak 2014 10:19

The match against Zadar was one of the most important in this season of ABA League - HKK Široki had to win to play in the league. The support of fans is a very important factor. The game was played on the Women's Day so the club decided to allow all women free entrance to the game. They also awarded men with 10 tickets through Facebook sweepstakes, which lasted from March 4 to March 7, 2014 on HercegovinaLive Facebook page. Sponsors of this action were companies Katarina, Suton, Kramar, Nula-Jedan, HercegovinaLive and HKK Široki.


 

Goals

  • award all women with free game entrance
  • increase youth interest in basketball
  • promote home games of ABA league
  • increase the number of Facebook fans
  • increase the engagement of Facebook fans
  • award male fans of HKK Široki with 10 free tickets to the match


Activities

  • updating posts
  • sharing posts
  • inviting fans to play the game
  • announcement of the winners
  • rewarding fans of HKK Široki with free tickets for the match


Results

  • 1684 impressions
  • 76 entrants
  • 683 clicks
  • 37 new fans
  • 138 photo clicks
  • 548 page clicks

 

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