Paulina Sposa - Facebook Campaign
- Details
- Published on Ponedjeljak, 06 Siječanj 2014 10:50
The main goal of the marketing campaign for wedding dresses salon Paulina Sposa was promotion of wedding services in Bosnia and Herzegovina and Croatia, primarily towards the target group of women between 18 and 40 years old. Facebook campaign was a logical choice as the cheapest and most effective way of promotion to as many people as quickly as possible find out about the services of this salon. Facebook campaign lasted from December 4th 2013 to January 4th 2014, and the overall advertising budget amounted 100 EUR.
Goals
- turn Paulina Sposa profile to Paulina Sposa fan page
- merge two Paulina Sposa fan pages
- promotion of wedding services in Bosnia and Herzegovina and Croatia, primarily towards the target group of women between 18 and 40 years old
- promote new 2014 collection
- increase number of fans
- increase fan's engagement
- increase social media awareness
- create a specific user base with which the client can be in daily communication and respond to their queries in real time, explain their services, prices, etc.
Activities
- turning profile to fan page
- merging two fan pages
- Facebook Ads
- Boost Post
- Promote Page
- targeting users by geographic area (Bosnia and Herzegovina and Croatia) and age group (18-40 years)
- daily monitoring of the effectiveness
- profile and cover photos designs
- adding a photo album
- editing information about wedding salon
Results
- 188 494 unique persons saw ads
- 425 032 total ad display
- 2.28 times ad shown per person
- 6959 clicks
- 21 958 actions
- 2204 new fans
- 6602 interactions
- 1 220 000 targeted people
Conclusion
Facebook Advertising with the ombination of ads, sponsored posts and promotion of site Paulina Sposa yielded excellent results in every aspect towards defined objectives, which can best be seen by the numerous inquiries about wedding dresses and other services via inbox. In a qualitative way we interact with existing customers and attracted the new ones, and at the same time we exposed them to visuals and photographs of Paulina Spose and their offers.
